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Quick QA

Siva Balan avatar
Written by Siva Balan
Updated over 3 months ago

Before submitting your campaign for approval, take a few moments to double check your campaign was created correctly and is ready for launch.

Advertiser

  • Advertiser logo is accurate and has a transparent background
    ​Improves visual aesthetic across publications

Budget

  • Flight start date is in the future and accurately reflects when campaign will launch
    ​Improves accuracy of campaign reporting

  • "Optimize By" is set to "Engagement"
    ​Enables optimization towards CTR and post-click engagement, driving qualified clicks

  • "Delivery Speed" is set to "Evenly"
    ​Automatically paces budget evenly from flight start to end

  • Contextual categories are selected based on the campaign's content
    ​Ensures content appears in relevant locations as users seek out similar information

  • Geo-targeting locations are selected
    ​Hones in on a geographically relevant audience

  • Inventory check confirms sufficient inventory to deliver in full
    ​Ensures pacing in-line with expectations

Creative

  • URL directs to an accurate, working destination
    ​Eliminates wasted traffic to incorrect URLs

  • Multiple headlines and images are in place for A/B testing
    ​Increases CTR by up to 500%

  • Preview Text is in place to introduce readers to the brand's content
    ​Provides context to readers, driving more qualified clicks

  • Headlines are capitalized to mirror content best practices
    ​Enables brand content to mimic organic publisher content for a native user experience and improved engagement

  • [Call-to-action] (https://dash.readme.com/project/nativo-self-service/v1.0/docs/call-to-action-cta-best-practices) included at the end of Native Article content to direct users to the next action to take
    ​Increases brand site traffic by 2x+

  • Submit Ads for Approval
    ​Sets campaign in motion, beginning on the scheduled start date

👍Quickly Confirm Your Campaign Is Ready to Launch

To quickly review the details of your campaign, select Export Media Plan from the campaign action menu on the Campaign List or Campaign Detail page. Use the exported report to confirm the details of your campaign are accurate and aligned with the above recommendations to minimize necessary changes. Creative level information is not available on this report.

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