Skip to main content

Advanced Campaign, Budget and Ad Setup

Siva Balan avatar
Written by Siva Balan
Updated over a month ago

If you'd like more control over your Campaign and Budget set up, you can create each entity separately, instead of using Campaign Quick Setup to create your Campaign, Budget, and Ad simultaneously.

Follow the steps below to create your Campaign, Budget, and Ad separately.

Advanced Campaign Setup

  1. On the Campaigns main page, click + Create Campaign button to begin the campaign creation workflow.

  2. Complete the required fields:
    -Add a Campaign Name
    -Select an Advertiser

  3. The Advertiser Logo will auto-populate and can be overridden by selecting the Override Logo option if needed.

  4. Click Save and Exit

Dynamic Budget Allocation

Dynamic budget allocation removes the need to manually optimize budget amounts between different strategies, while ensuring your campaign delivers in full.

Dynamic budget allocation allows you to employ multiple campaign strategies (as budget entities) by automatically allocating spend based on delivery. Enter one total budget amount and Nativo will automatically allocate that amount across your various budgets so that you never have to manually shift spend between budgets. And you can always be confident that your budgets will be spent in full.

2302

Advanced Budget Setup

Getting Started

  1. From within a Campaign, click + Create Budget button to begin the budget creation workflow.

  2. Within the interstitial assign a name, select the inventory source, select the the ad format.

  3. Click Create Budget

General Tab

  1. Complete the required fields:
    -Budget or Impression Amount
    -Rate
    -Flight Dates

  2. Configurable settings include dayparting, optimization preference, delivery speed, frequency capping, and daily / monthly caps.

Fees Tab

  1. The platform fee is automatically accounted for.

  2. Other fee types may be added as needed (ex. Data when selecting Audiences from third party data sources).

Targeting Tab

  1. Select your desired targeting parameters from the following options: Category, Site, Audience, Brand Safety, Geographic, Device, Browser, Browser Language, Mobile Network, ISP. See video below for more details on targeting capabilities.

  2. Bulk upload is available for several of the options via CSV file upload.

  3. Within the Estimated Reach box click Check Inventory to forecast available inventory after all targeting parameters have been selected.

📘Inventory Estimation

Checking your estimated reach is important to make sure you have enough inventory to reach your goal and deliver your budget in full.

Tracking Tab

  1. Third party tracking tags can be implemented to fire on various events (ex. impression).

  2. Hovering over the information icon next to the Available Tokens text will display the list of macros that can be dynamically passed through impression or click trackers.

  3. Conversion tracking can be enabled in instances where Advertisers have previously placed pixels on their desired conversion events.

  4. Click Save and Exit when finished with all tabs.

Advanced Ad Setup

  1. From within a Campaign, select Create Ad from the Budget object dropdown.

  2. Within the interstitial click Select on the intended Creative, then Create

  3. Complete the required field by entering an Ad Name.

  4. Click Save and Exit

Did this answer your question?