Native Display QA (Advanced)

For campaigns with lower-funnel objectives, QA the following prior to launch:

General Tab
Check that the Advertiser Logo is clear, accurately reflects the brand sponsoring the content, and has a transparent background.

Conversion & Retargeting Pixels

If you have created conversion or retargeting pixels, check that the circle indicator under each pixel is green, showing activity in the past 24 hours.

Placing an Engagement Tag allows the platform to track and optimize towards post-click engagement metrics like time on content, increasing qualified clicks to the brand site. In the Advanced Tab, ensure that “Track additional metrics from destination landing page” is selected.

Test the destination URLs to ensure that the engagement tag is firing properly.

General Tab
Check that the Flight Start date is in the future and accurately reflects when the campaign should go live. Set the date as today if the campaign is meant to launch immediately.

Check that “Optimize By” is set to "Engagement" and that "Delivery Speed" is set to "Evenly".

Frequency and Delivery Caps are optional. We recommend only implementing delivery caps if you seek to front-load or back-load delivery, as the platform will otherwise pace evenly based on the budget and flight dates selected.

Click “Check Inventory” to ensure that the budget will deliver in full. Available Impressions should be roughly 5x higher than Target Impressions to ensure delivery. If Available Impressions are too low, try adding contextual Categories, expanding Geographic targets, or adding expanded Audiences into the targeting parameters.

Targeting Tab

Ensure that Categories are selected for contextual relevancy. If they are not, select 3-4 categories that most closely relate to the ad content.

Ensure that a Geographic is also selected for targeting, including United States if applicable; if nothing is selected the campaign will deliver worldwide.

Ensure that at least one campaign Budget is targeting your retargeting audiences.

General Tab
Check that the “Click URL” is in place and directs to a working and accurate destination.

Creative Tab

Include Preview Text, multiple Headline variations, and multiple Images to A/B test and maximize campaign optimization and performance.

Content must not violate the Nativo Content Guidelines