Advertisers have the ability to create inventory packages for targeting in the platform, commonly used to create a list of high-performing or low-performing publications to positively or negatively target.
When to Apply a Package
Packages are particularly useful when the same set of publications will be targeted across multiple campaigns or budgets, enabling advertisers to repurpose site lists and streamline setup.
For direct response campaigns, creating a block list of low-converting publications eliminates delivery against those sites, improving ROI. Creating a package of high-converting sites to positively target also enables advertisers to increase their bid rate against their highest performing placements, maximizing delivery against those sites.
❗️Minimum Site Number
To maximize results, a campaign whitelist should contain no fewer than 100 publications, giving the platform room to automatically optimize towards the top-performing sites and placements.
How to Create a Package
Start by navigating to the Packages tab. Select Create Package.
Under Inventory Source, select the applicable marketplace.
Under the General tab, complete the fields under Package Settings, filling out the Package Name and Description (optional).
Use the green "+" to add publishers or publications to your package.
For efficiency, user the Bulk Upload option to upload a list of sites for targeting. Select "include all" when uploading publications, as this setting offers the flexibility to positively or negatively target that package with future budgets.
📘Nativo's List of Publications + IDs
The easiest way to create a package using bulk upload is to select Publication ID as the Inventory Type and upload a .csv file containing the IDs corresponding to your target site list. The full list of publication IDs can be found here.
How to Apply a Package to a Budget
Start by navigating to your budget under the Campaigns tab. Select Edit Budget.
Navigate to the Targeting tab and select Site in the left hand column. Under Inventory Type select Package, and either add (to positively target) or remove (to block) the appropriate package.
Once applied, the package will appear in under the Targeting Summary in the right hand column.
