Nativo's simplified serving status workflow makes it easy to identify and adjust your campaign, budget, and ad statuses with simple enable/disable toggles, clear campaign serving statuses, and automatic campaign status alerts.
Enable/disable toggles. Turn your campaign, budget, or ad on/off with the click of a button.
Campaign serving statuses. Get an at a glance view of campaign status with straightforward serving statuses.
Campaign status alerts. Quickly correct issues preventing your campaign from serving with campaign status alerts.
📘Questions?
Send a note to [email protected] for a timely answer to your simplified serving status questions.
Enable/Disable toggles
Turn your campaign, budget, or ad on/off with the click of a button using the enable/disable toggles on the Nativo Platform. Located to the left of each campaign entity, these easy-to-use toggles simplify the campaign delivery process by providing a clear mechanism for identifying and adjusting campaign, budget, and ad status.
Workflow Note: The enable/disable toggles replaced the previous drop-down functionality to activate or pause your campaign entities within the platform.
Updated campaign serving statuses
Detailed campaign, ad, and budget serving statuses make accurately identifying the status of each of your campaign entities more straightforward. These enhanced serving statuses empower your team to proactively identify concerns that could keep your campaign from launching on time or delivering in full, making the campaign launch and delivery processes more efficient.
As part of this update, we've also refined the process for submitting your ads for approval. Instead of using the drop down to submit your ads for approval, you will now see a prominently displayed button. For more information, visit Ad Approval Submission.
Campaign Serving Statuses |
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Not Ready | The start date is in the future but no budgets will serve because they are not ready (i.e. there are no budgets, the budgets have no ads, or the ads are not serving). |
Pre-Flight | The campaign is properly set up and at least one budget/ad will begin serving on the first budget start date. |
Not Serving | The start date has passed but the campaign is not serving because no budgets are serving (i.e. the budgets are paused, not ready, or not serving). |
In-Flight | The campaign has at least one budget/ad in-flight and serving. |
Paused | The campaign is ready to serve but has been manually disabled. |
Completed | The campaign has completed serving. The budget flight dates have passed and/or the entire budget amount has been spent. |
Budget Serving Statuses |
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Not Ready | The start date is in the future but no ads will serve on the start date because they are not ready (i.e. there are no ads, or the ads are not serving). |
Pre-Flight | The budget is properly set up and at least one ad will begin serving on the budget start date. |
Not Serving | The start date has passed but the budget is not serving because no ads are serving (i.e. the ads are paused, not ready, pending approval, or not serving). |
In-Flight | The budget has at least one ad in-flight and serving. |
Paused | The budget was in-flight but has been manually disabled. |
Completed | The budget has completed serving. The budget flight dates have passed and/or the entire budget amount has been spent. |
Ad Serving Statuses |
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Not Ready | The parent budget start date is in the future but the ad will not serve because it has not been submitted for approval. |
Pre-Flight | The ad is properly set up and will begin serving on the budget start date. |
Pending Approval | The ad has been submitted for approval. |
Rejected | The ad has been rejected by the approval team. |
In-Flight | The parent budget flight start date has passed and the ad is serving. |
Paused | The ad was in-flight but has been manually disabled. |
Not Serving | The start date has passed but the ad is not serving because the parent budget or campaign is paused or not serving. |
Completed | The ad has completed serving. The parent budget flight dates have passed and/or the entire budget amount has been spent. |
Campaign status alerts
Quickly correct issues preventing your campaign from serving with campaign status alerts. These in-app and email messages will signal when an issue with your campaign, budget, or ad is keeping your campaign from serving. Common alerts include:
If your campaign is missing at least one budget.
If your budget is missing at least one ad.
If your creative needs to be submitted for approval.
If your creative has been rejected by the approval team.
If you disable your campaign, budget, or ad.
These alerts help ensure you're completely in control of campaign delivery, leading to stronger campaigns. Address any issues quickly for optimal campaign success.
If you're unsure why your campaign isn't serving, check that these common QA concerns have been addressed. Still stuck? Send a note to your Platform Operations Manager.
📘Adjust Notification Settings
To adjust your notification settings, visit your User Edit page on the Nativo Platform. From the User Edit page, you can change when and how you receive notifications for creatives, campaigns, and more.