Headlines are an important element of an ad unit. In fact, compelling headlines can increase traffic by as much as 500%. If your headline is not engaging, you can risk losing up to 80% of your audience. Here are some tactics that will help your headlines stand out and grab audience attention:
What works
60 characters (approx.)
Unbranded
Seasonal
Highlight media
How To/Guide
[Brackets]
Tips/Hacks
Lists
Questions
Colon
Invoke Emotion
Quizzes & Trivia
Groups of 3
What doesn't work
Headlines that are too long: 8 words or less is best
Vague Headlines
Headlines that are too complex
Clickbait
Omitting or attempting to blend/hide native disclosures
Content that is misleading about native disclosures
USE TACTICAL DIVERSITY
More headlines lets the platform optimize for each placement and context. 11 or more headlines can make a big difference in results.
Need Inspiration?
Let us help!
You can enter a single headline in the campaign creation and the platform will generate multiple creative headlines using an AI-powered content creation engine. Augment existing headlines or find new attention-getting headlines using various styles and tones that drive urgency, engagement, inquiry (questioning), and cordial and friendly thoughts. Multiple headline suggestions will appear and you can add all the suggested headlines to the campaign, pick and choose what you like, or refresh the list with new suggestions. If you want more options to pick from, click the “Suggest Headlines” button. These newly suggested headlines will also be recalibrated from the previously selected headlines. There is a 15 headline limit for auto-generated headlines, but you can still add more of your own.
Note: this enhancement does not automatically add the suggested headlines to the campaign, you must manually select your choices.
We also have put together some headline samples to help you get started. Download now!