Preview images are a crucial element of a native ad. Since you have just a few seconds to capture audience attention, you should use images that stand out and draw them in. Here are some best practices to keep in mind when choosing images:
1. Be Authentic
Know your demographic and show you understand them. Use real people your readers will relate to, not models.
2. Emphasize Seasonality
Seasonal components establish why a piece of editorial is relevant right now.
3. Choose Eye-Catching Images
Choose high resolution photos with brilliant colors.
4. Avoid Product Shots
The goal is to inspire positive associations and emotion. Instead of a jar of sauce, show the entire home-cooked meal. Highlight the experience of the product, not just the product.
5. Don’t Make Stock Images The Default
Stock images are a valuable resource when a brand doesn’t have assets for a specific campaign. But some stock images aren’t true to reality. Remember, you’re creating a brand experience, not a meme.
6. Don’t Use Busy Photos
Use photos which translate well across devices with smaller screens.
7. Honor The Editorial Context
Avoid looking spammy. Make sure the preview image fits the content verticals within which you are running your campaign.
8. Align With The Headline To Extend The Story
The image is an opportunity to provide further insight into the substance of the content and add dimension.
9. Test! Test! Test!
With Nativo, preview images are A/B tested and dynamically optimized for the
most engagement across sites, placements, and devices. Launch your campaign
with two preview images instead of one, which can boost CTR by nearly 20%.