Create a Call-to-Action (CTA) Button

Following a positive experience engaging with content, the call-to-action allows users to opt into learning more about the advertiser by traveling from the article to a landing page on the brand's website. In doing so, these consumers are moving further down the consideration path.

The Call-to-Action button is the last element your audience interacts with, so you want to leave them with something short and instructive to drive clicks. Create a 3–5 word CTA that adds value and extends the story, then place it at the bottom of the article (for longer articles you can also place in the middle).

[Desired Brand Goal] + [Direct Button Copy]

Examples:

First, navigate to the Creative Library and select "Edit" next to the Native Article creative for which you'd like to create a CTA.

Navigate to the Content tab and click the block icon labeled "Insert Design Block" on hover.

Select a Design Block that contains an image, lead-in-copy, and visual button.

Select "Click to Edit Block" to modify the CTA's background image/color, HTML, or adjust placement settings on the article page.

Replace the placeholder image with a brand-owned image that directly relates to the content and the call-to-action messaging, driving user interest.

Swap out placeholder copy with lead-in copy that sets up the action the brand wants the user to take. Update button copy with a direct next step for the reader.

Click on the button to make adjustments to color/formatting and select a specific destination URL where you want to drive users.

If needed, input a click tracker on your campaign's budget in the "Click to Site" field. Find details on 3rd party tag implementation here.

Save the Creative to implement updates.

Find best practices for CTA development here.