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Native Article Creative Specs

Siva Balan avatar
Written by Siva Balan
Updated over 3 months ago

Native Article

The native ad lives within the publisher’s main content well. Upon click, the user remains within the article, but is presented with a content landing page that contains the advertiser's editorial content.

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Assets

1. Preview Images (required)

  • 2-3 recommended

  • JPG or PNG

  • 800x600px are ideal, 3MB max

2. Headlines (required)

  • 60 characters recommended, 80 characters max

3. Preview Text (recommended)

  • 90 characters recommended, 120 characters max

  • Availability varies by publisher

4. Logo (optional)

  • JPG or PNG

  • 150x75px

  • Transparent background

Content Landing Page

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Assets

1. Written Editorial Content (Required)

  • 250-500 words, 5,000 max

2. Visual CTA (Required)

  • Nativo will create, made up of the following assets:

    • Image

    • Lead in copy (ex. “Adventure is Out There”)

    • Button copy (ex. “Find More Stories”)

3. Images/Infographics

  • JPG or PNG

  • 800px wide

4. Video

  • Raw mp4 or YouTube embed

  • Must be content, no pre-roll

  • 1-3 minutes ideal

5. Companion Assets (optional)

  • Facebook and Twitter feeds – only need brand social URL’s

  • Static banner assets – JPG or PNG:

    • 728x90

    • 320x50

    • 300x250

    • 300x600

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