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Native Article Creative Specs

C
Written by Caitlyn Lei
Updated over 10 months ago

Native Article

The native ad lives within the publisher’s main content well. Upon click, the user remains within the article, but is presented with a content landing page that contains the advertiser's editorial content.

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Assets

1. Preview Images (required)

  • 2-3 recommended

  • JPG or PNG

  • 800x600px are ideal, 3MB max

2. Headlines (required)

  • 60 characters recommended, 80 characters max

3. Preview Text (recommended)

  • 90 characters recommended, 120 characters max

  • Availability varies by publisher

4. Logo (optional)

  • JPG or PNG

  • 150x75px

  • Transparent background

Content Landing Page

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Assets

1. Written Editorial Content (Required)

  • 250-500 words, 5,000 max

2. Visual CTA (Required)

  • Nativo will create, made up of the following assets:

    • Image

    • Lead in copy (ex. “Adventure is Out There”)

    • Button copy (ex. “Find More Stories”)

3. Images/Infographics

  • JPG or PNG

  • 800px wide

4. Video

  • Raw mp4 or YouTube embed

  • Must be content, no pre-roll

  • 1-3 minutes ideal

5. Companion Assets (optional)

  • Facebook and Twitter feeds – only need brand social URL’s

  • Static banner assets – JPG or PNG:

    • 728x90

    • 320x50

    • 300x250

    • 300x600

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