The Demand Report provides an easy way to access many key metrics on ALL demand that has served on your properties.
This can include the following Demand Channels only if opted-in:
Owned and Operated
Nativo Premium
Nativo Open
Content Amplification
Client-side Demand
The minimum requirements to generate a Demand Report include at least one 'Breakdown By' selection and one 'Metrics' selection. Below is an example of a standard Demand Report with commonly-used Metrics and Filters for your reference.
Breakdown By: Publication
Metrics: Inventory, Standard Impressions, Viewable Impressions, Fill Contribution, eCPM, Revenue
**Revenue figures reflect NET publisher revenue.
📘Unsure of a Metric's definition?
Type the Metric term in the search bar and click the question mark (?) icon to identify its definition. Or, visit the Publisher Glossary.
*See image below
Other helpful sample reports can be found here:
Helpful Calculation - to calculate rendered Viewability % on Demand activity:
Viewability % = Viewable Impressions / Standard Impressions