Campaign reports provide reporting on campaigns that have run on a publishers Owned and Operated properties- broken out on different sub-tabs
Direct Campaigns- Data associated with campaigns sold directly by your internal sales team and created within the platform
Preferred Campaigns- Data for direct campaigns running across your inventory, created by any of your partners or sub-organizations
Marketplace Campaigns- Data for direct campaigns running on Content Amplification and Nativo Premium marketplaces
Step 1: Select Report Needed
Navigate to the REPORTS Tab
Click ‘Campaigns’ sub-tab for reporting on direct sold campaigns.
Step 2: Build Report
Select Date Range –
a. Select a date range option
OR
b. Select a custom date range for specific dates
Apply Filters for Report – Filters available are shown in the screenshot below. When filters are applied, the filter box will be displayed in blue.
Select Breakdowns and Metrics-
a. Breakdown – how you would like the data to be parsed
b. Reach – metrics relating to the native ad placement (In-Feed Unit) and page view data
c. Budget – metrics relating to the budget of the campaign
d. Engagement & Actions – metrics relating to the Content Landing Page
e. Videos – video metrics for campaigns that include video ads
f. Pre-Roll Video – video metrics for campaigns that include pre-roll on video ads
g. MOAT – includes all MOAT metrics
*Reporting Metrics defined in Nativo Publisher Glossary
*Global Help – click on the question mark icon next to the magnifying glass to search for reporting metrics and view their definitions
Time Intervals
a. Select how you would like the data broken out – Select Totals (for your entire date range), Monthly, Day of Week, Weekly, Daily, or Hourly
Format Report
a. Table View – report will be in the table view by default
b. Graph View – to visualize your report you can select the graph icon. You will then need to select at least one metric and an appropriate time interval (e.g. Daily or Monthly).
Step 3: Download/Save Report
Once you have the report complete, you can download the report into an Excel file, email the report to yourself, and/or save the report to pull again as needed. Details on saving and scheduling automated reports are here.
