Adding a Nativo Content Landing Page lets you take advantage of all of Nativo's demand and direct sales tools.
Adding a Content Landing Page (CLP) is a straightforward process that boils down to repurposing a blank article page in your existing CMS. Complete the following steps and contact Nativo to enable your CLP.
Designate Content Landing Page URL
Create Blank Template Page
Add Nativo Tag and Meta Tags To Your Template Page
Remove Canonical URL and Social Meta Tags
Adding a content landing page ensures that you can receive all of Nativo demand as well as take advantage of all of the direct selling tools in the platform. Learn more about the benefits of a content landing page.
1. Designate Content Landing Page URL
Designate a URL and host a dedicated page where sponsored content will render. The page can reside under any URL path under your site domain, as long as it is unique and accessible. Users that click on the native ad unit will remain on the original publication and will be directed to the specified CLP.
Example: http://www.yoursite.com/sponsored/
2. Create Blank Template Page
Create the blank template page using a blank version of an existing editorial page (single story or article page). It's important to remove any ad content placed on the page by default to eliminate any possibility of conflicts. You should keep all organic elements that ensure the page renders properly and maintains the look and feel of the rest of your site content.
Remove any article content (hardcoded headline, author name, date, story text, images etc), but keep the wrapping elements.
Remove any third-party banner ads, and recommendation widgets.
Keep the header, footer, and right rail elements the same as your existing article/story pages.
Supported page elements | Unsupported page elements |
Editorial Widgets & Follow Buttons | Social Widgets |
3. Add Nativo Tag and Meta Tags To Your Template Page
We strongly recommend adding the Nativo Tag just before the closing </head> tag. This placement reduces latency on the page.
HTML
<script type="text/javascript" src="//s.ntv.io/serve/load.js" async></script> <meta name="Googlebot-News" content="noindex, nofollow">
Note: the Nativo Tag is also required on the CLP for Google Ad Manager integrations.
🚧SEO Guidelines
Nativo strongly recommends adding <meta name="Googlebot-News" content="noindex, nofollow"> to the page template. This allows sponsored content to be indexed for Google Search while blocking indexing for Google News, in line with Google Guidelines.
4. Remove Canonical URL and Social Meta Tags
To ensure correct behavior when sharing articles on social sites, remove the following tags from the page template:
Canonical URL Example:
<link rel="canonical" href="http://www.yoursite.com/sponsored/" />Open Graph Tag Example:
<meta property="og:url" content="http://www.yoursite.com/sponsored/" />Twitter Tag Example:
<meta name="twitter:image" content="http://www.yoursite.com/thumbnail.jpg" />
Be sure to remove all OG and Twitter tags from the page.