Nativo's standard integration is the simplest and fastest option and offers streamlined management of your Native advertising program and simplified trafficking for multi-site publishers.
Scale a single campaign across multiple properties
Centralized inventory control, delivery, and reporting
Cross-screen deployment and optimization
Uniquely focused on native article executions
The GAM Integration allows you to traffic campaigns within GAM while using Nativo for all advanced native functionality.
Flexible and beautiful Native rendering
Nativo creative optimization
Content engagement measurement
Extended Native ad formats, featuring Native Article
Side-by-Side Comparison
The table below can help you compare your options and understand the tradeoffs of each.
Capability | Nativo Standalone | Nativo + GAM |
Ad Serving | Nativo | GAM |
Native rendering | Nativo | Nativo |
Spend reporting | Nativo | GAM (Nativo optional) |
Delivery & Pacing | Nativo | GAM |
Placement Optimization | Nativo holistic placement optimization | GAM placement controls |
Creative Hosting & Optimization | Nativo | Nativo |
Trafficking | Nativo Campaigns, Budgets, Ads | GAM IOs, Line Items, Ads |
Targeting | Nativo | GAM |
Delivery Reporting | Nativo | GAM or Nativo |
Viewability Measurement | Nativo, IAS, DV, MOAT | Nativo, IAS, DV, MOAT |
Engagement Measurement | Nativo | Nativo |
Rate Types | Delivery: CPM, vCPM, 70% vCPM Performance: CPC, CPV, CPCV, CPE | Delivery: CPM, vCPM Performance: CPC |
Ad & Creative Previews | Nativo | Requires workarounds |
Multi-site scalability | Nativo scales native and sponsored across sites and manages cross-site delivery seamlessly | Nativo scales native and sponsored ad experience across sites GAM manages cross-site delivery |
Recommended for | Streamlined management of Native advertising program and multi-site publishers | Consolidated reporting across Native and Display within GAM Leverage existing processes for forecasting and targeting |