The California Consumer Privacy Act (CCPA) is a California privacy law that went into effect January 1, 2020. The CCPA extends certain rights to California residents with respect to their personal information, including a right to request that businesses not sell the residents’ personal information to third parties.
Nativo has implemented specifications for the Interactive Advertising Bureau (IAB) Compliance Framework for Publishers and Technology Companies and plans to support participating publishers. The IAB CCPA Framework enables publishers to send a signal to partner technology companies indicating whether a consumer has opted out of a “sale”. We encourage all publishers to become IAB Framework participants as well.
Specifications and sign-up for the IAB CCPA Framework are available at the link below:
Q: What data is collected by Nativo from visitors to publisher properties, and how is that data used?
A: Nativo collects certain reference data about visitors to publisher properties, assigned to unique cookie or mobile advertising IDs, in order to serve such visitors tailored ads and for reporting, troubleshooting, fraud prevention and compliance. Please visit our Interest Based Policy for details. Interest Based Ads Privacy Policy
Q: How Can I Learn More?
A: For further information about Nativo and its intended participation in the IAB Framework, please contact your Nativo account representative or [email protected].