What is the GDPR?
GDPR stands for "General Data Protection Regulation". It's a European privacy regulation , effective on the 25th of May, 2018, that applies to the processing of personal data by entities in the European Economic Area, UK or Switzerland or of individuals located in the European Economic Area, UK or Switzerland.
What Personal Data Does Nativo Collect from Publisher Properties and How Is that Data Used?
Nativo collects certain reference data about visitors to publisher properties, assigned to unique cookie or mobile advertising IDs, in order to serve such visitors tailored ads and for reporting, troubleshooting, fraud prevention and compliance. For further information, please see our Interest-Based-Ad Privacy Policy.
What Does Nativo Do to Support Publisher GDPR Efforts?
Nativo supports the Interactive Advertising Bureau (IAB) Transparency and Consent Framework, an industry tool that enables publishers and technology vendors to communicate with and extend rights to users regarding the processing of personal data in connection with the delivery of digital advertising. Further information about the IAB Framework is available here. Nativo is listed on the IAB’s global vendor list. Email [email protected] for more information, questions or concerns.