Regardless of context, a reasonable consumer should be able to distinguish between a paid native advertisement and editorial content on a publisher’s site; thus, prompting the need for a disclosure regarding the nature of such advertisements.
Nativo requires clear ad disclosures, and our advertiser content acceptance policy dictates that Nativo does not accept content that misleads consumers. Aligned with the FTC Native Advertising: A Guide for Businesses document, Nativo has adopted the following disclosure guidelines. You can learn more about these guidelines here.
The images below outline how to effectively disclose common native ad executions in accordance to the new FTC Native Advertising Guidance and accommodates our dual disclosure requirement.
The FTC has cautioned that a single label such as “sponsored” may not adequately clarify to the consumer that the advertiser influenced the brand content. In addition to the required “Sponsored Content” label, Nativo has added an advertiser byline requirement to make it clear to the consumer that the advertiser may have influenced or written the content.
Dual disclosures are required on in-feed units, content landing pages and social share landing pages.
