Nativo

<b>The following provides guidelines for onboarding publisher sites, with detailed specs on placement and content landing pages.</b>

For creative specs and assets required to build ad content, visit the <a href="https://intercom.help/nativo-2b318f9cfa9e/en/articles/11147900-creative-guidelines-and-specs" rel="nofollow noopener noreferrer" target="_blank">Creative Guidelines and Specs</a>.

Onboarding Specs

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Native Ad Elements	Description	Creative Asset	Required Asset	Guideline Minimum	Guideline Recommended
URL	Link URL to the Content Landing Page (CLP)		Yes	n/a	n/a
Disclaimer	Disclaimer Text		Yes	20 characters	20 characters
Title	Headline	Yes	Yes	60 characters	80 characters
Author	Advertiser Name / Byline	Yes	Yes (or logo)	25 characters	25 characters
AuthorLogo	Advertiser Logo	Yes	Recommended	100px X 30px	150px X 50px
Image	Preview Image	Yes	Recommended	1.91:1 aspect 120px width mobile 180px width desktop	16:9 aspect 300px width mobile 300px width desktop
Preview	Preview Text	Yes	Recommended	90 chars	120 chars
CtaLabel, CtaURL	Call To Action	Yes	Recommended	15 chars	15 chars
Datetime	Date & Time	Yes	No	n/a	n/a
FullTitle	Displays the Full Title mostly used as a value for Title=“” or alt=“”	Yes	No	n/a	n/a
PublicationName	Publisher/publication name		No	n/a	n/a
PublicationLogo	Publisher/publication logo		No	n/a	n/a
Content	Content Landing Page (CLP) content	Yes	No	n/a	n/a

Native Ad Elements	Description	Creative Asset	Required	Guideline Minimum
Disclaimer	Disclaimer Text		Yes	20 chars
Title	Headline	Yes	Yes	80 chars
Author	Advertiser Name	Yes	Yes	35 chars
Content	Content	Yes	Yes	Full Page
AuthorLogo	Advertiser Logo	Yes	Recommended	30px X 100px
TopArticle	Top Companion Asset	Yes	Recommended
RightRail	Right Rail Companion Asset	Yes	Recommended
BottomArticle	Bottom Companion Asset	Yes	Recommended
Preview	Preview Text	Yes	No	200 chars
Datetime	Date & Time	Yes	No
CtaURL, CtaLabel	Click to Action URL	Yes	No	15 chars

Onboarding Specs

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In-Feed Unit Specs

Content Landing Page Specs

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