❗️Blocker Beware
Blocking entities may have a significant impact on revenue, be sure to assess the contribution of each entity prior to blocking.
To modify the Organization's Demand Channel Defaults, navigate to the Monetization Tab and the Demand Channel Defaults subtab.
Organization level demand channel settings
Modal showing Publication status for an Organization's Demand Channel
Within each demand channel's row, there is a Publications modal with three fields:
Joined: the number of publications that have joined the given demand channel.
Default Settings: the number of opted-in publications using the Organization's default settings
Custom Settings: the number of opted-in publications ignoring the Organization's default settings
❗️Use caution when using Demand Channel Defaults
Blocks made via the Demand Channel Defaults interface apply to all Publications that are using the Organization's default settings. For more granular blocks, use Publication-specific demand channel settings.
Publication-specific demand channel settings are located under
Monetization --> Publication --> Demand Channels
Publication level demand channel settings
Once you've navigated to either the Organization or Publication level and selected a demand channel to edit, the UI is nearly identical. The following screenshot shows the key difference.
Publication-level Setting to Override Organization Defaults
If a Publication should have custom settings and not mirror the Organization defaults, the override box should be checked. If unchecked, all other settings will be unclickable and reflect the Organization defaults.
📘One Channel at a Time
Keep in mind that any entities blocked within this screen will only apply to that specific demand channel. If an entity is present in other channels, they may still have access to your inventory there. Be sure that blocks are put in place as widely or narrowly as intended.
Blocking Buying Organizations
Some demand channels allow advertisers/agencies that work directly with Nativo to buy ad space. Within Nativo, these agencies are referred to as Buying Organizations. If you wish to make your inventory unavailable to specific Buying Organizations, block it with the steps illustrated in this screenshot.
Blocking a Buying Organization
Hover over a Buyer Org tile to reveal the option to block that buyer.
Select "Block".
Repeat 1-2 for as many buyers as desired.
Click "Save"!
🚧Blocking Buyers
There isn't a limit on how many buyers may be blocked, but eliminating several or even a few active buyers may have a significant impact on revenue for that demand channel.
Blocking Demand Providers
Demand Providers act as the route by which outside agencies can purchase ad space programmatically. If you wish to make your inventory unavailable to all agencies using a specific Demand Provider, block that single provider with the steps illustrated in this screenshot.
Blocking a Demand Provider
Hover over a Demand Provider tile to reveal the option to block that provider.
Select "Block".
Repeat 1-2 for as many providers as desired.
Click "Save"!
🚧Blocking Demand Providers
There isn't a limit on how many providers may be blocked but eliminating several or even a few active providers may have a significant impact on revenue for that demand channel.
Blocking Ad Unit Types
Specific ad formats may be blocked if you wish to prevent certain types of ads from displaying on your inventory, i.e video or click-out ads. Follow the steps illustrated in this screenshot to block any desired ad types.
Blocking an Ad Unit Type
Hover over an Ad Unit Type tile to reveal the option to block that format.
Select "Block".
Repeat 1-2 for as many formats as desired.
Click "Save"!
🚧Blocking Ad Formats
There isn't a limit on how many formats may be blocked, but eliminating even a few formats may have a significant impact on revenue for that demand channel.
Blocking Geographic Regions
Should you wish to ensure that only users of your website within certain geographic regions receive ads for a specific demand channel, use the Geographic Targeting setting. Selecting the "allow" option and then a list of countries will build a Geographic whitelist. Alternatively, selecting the "block" option will prevent users in any specified countries from seeing ads. These steps are illustrated in the following screenshot.
Blocking a Geographic Region
Check the box under the Geographic Targeting header to enable inventory restriction by country.
Choose to allow the entered countries or block the entered countries.
Enter one more countries to be allowed or blocked.
Click "Save"!
Geographic Blocking Examples
For example, if your website has users in the United States, The United Kingdom, and Mexico, but only users in the United States should receive ads, there are two ways to specify this.
Whitelist: Select the "allow" option in step 2 and enter "United States" into the text field
Blacklist: Select the "block" option in step 2 and enter both "United Kingdom" and "Mexico" into the text field
🚧Blocking Regions
There isn't a limit on how many regions may be blocked, but eliminating even a few high-volume regions may have a significant impact on revenue for that demand channel.
Blocking Advertisers
Obtaining Advertiser Information from a Live Ad
When a client or user views a publication and indicates that they have viewed an ad deemed inappropriate or offensive, their report should include a screenshot.
If a screenshot was not included, it's best to request one be submitted if possible.
Take note of the byline, "by Coolimba" in the below example. A complete spelling of the advertiser byline is required for blocking, even if a screenshot was not available. The byline is the best indicator of an ad's advertiser.
Use this advertiser information, the site/placement in which the ad appeared, and date the ad appeared to locate the advertiser within Nativo's Admin Reporting UI.
Example Ad to be Blocked
Determine the Advertiser Domain and Demand Channel
Use a Demand Report to locate advertisers that have run ads on publisher inventory:
https://admin.nativo.com/reports/demand
Sample Demand Report
👍Narrowing the Scope
Use filters along the top of a report to specify dates, inventory, or demand channel which may help to locate a specific advertiser. Note that the sample image uses the Demand Channel option on the left to add that column to report, showing that metric for each advertiser.
The domains of advertisers that should be blocked from serving ads within a demand channel may be entered as shown in the screenshot below. Remember that blocking an advertiser domain in a single demand channel will only affect that channel.
Blocking an Advertiser
Once an advertiser's domain and Demand Channel has been identified, navigate to the Advanced tab for that Demand Channel's settings page.
Enter the domain in the "Advertiser Domains" field, making sure that proper spelling and punctuation are used.
Click "Save"!
📘Note
Any entities which are blocked within a demand channel can be easily un-blocked later if there was a mistake or they should instead be allowed access.
🚧Blocking Advertisers
There isn't a limit on how many advertisers may be blocked, but eliminating even a few active advertisers may have a significant impact on revenue for that demand channel.
Confirming What Has Been Blocked
These Demand Channel Settings pages can also be used for quick reference information to easily observe what entities are actively blocked and are restricted from serving on your inventory. If an entity is grayed out or a domain is listed, then it is blocked.
📘Questions?
If you have any questions on the above documentation or need additional information about blocking ads, please reach out to your Account Manager.