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What is Native Advertising?

Siva Balan avatar
Written by Siva Balan
Updated over 3 months ago

Native advertising is a method of advertising that blends ad units seamlessly into your website without disrupting your user experience. Unlike a banner ad, a native ad unit will follow the form and function of your website. To make it simple:


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Branded content that looks, feels, and behaves like publisher editorial, preserving a positive consumer experience.


How does Nativo help you leverage the power of native?

Nativo is the most advanced native ad platform today. The platform delivers valuable, engaging content to your audience across all of your properties while providing a non-interruptive experience. Nativo delivers ad units with branded content that match the look and feel of all your publications, so that they never look out of place on your pages and never take your reader out of the moment.

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