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Nativo Ad Formats

Siva Balan avatar
Written by Siva Balan
Updated over 3 months ago

Overview of Nativo Ad Formats

Native Article Nativo Exclusive!

Native Article is a native in-feed unit that drives to a branded content experience hosted within the publisher site, allowing for natural content consumption in environments consumers are already engaged with and trust. Native Article enables a brand’s sponsored content to be consumed directly on premium publishers, driving engagement to generate awareness and influence opinion.

Benefits for Mid-Funnel Objectives:

  • Generate Engagement

  • Educate Readers & Influence Opinion

  • Impact Brand Consideration & Intent

Use Cases:

  • Amplify Owned or Earned Media

  • Scale Brand Blog Content (editorial, infographics, slideshows, etc.)

Demo Link - Click on In-Feed Unit to view Content Landing Page

Native Display

Native Display is a guaranteed highly viewable, in-feed format that matches the look and feel of publisher content and drives a qualified audience to your brand destination. It is a lower-funnel execution, driving quality site traffic and subsequent actions.

Benefits for Lower-Funnel Objectives:

  • Deliver Quality Traffic

  • Drive Conversions / Actions

  • Re-engage Qualified Audiences

Use Cases:

  • Deliver Action on Product / High-Converting Landing Page

  • Retarget Native Article Engagers / Site Visitors

  • Drive Traffic to Positive Earned Media Coverage / Reviews

  • Deliver Views of Brand Blog Content

Native Video

Native Video is an in-feed, non-incentivized video placement that matches the look and feel of publisher content, driving qualified video views from engaged consumers. It delivers efficient views and exposes users to brand messaging within the publisher environment to increase awareness.

Benefits for Upper-Funnel Objectives:

  • Maximize Views of Video Content

  • Increase Brand Awareness

Use Cases:

  • Tell Brand Stories

  • Showcase New Products

  • Share Insider Knowledge & Behind-the-Scenes Footage

  • Highlight Unique Experiences

Stories

Stories is a high impact content-based format that inspires engagement and emotion with an immersive and highly visual experience designed for today’s mobile user. It is a mobile-first experience that drives engagement with snackable content to increase brand consideration and qualified site traffic. Stories scale content outside of social media with the ability to use existing stories (Instagram, Tik Tok, etc.) assets with superior control over brand safety and contextual relevance.

Benefits for Upper-Funnel Objectives:

  • High impact Visual Content

  • Higher Engagement and Qualified Site Traffic

  • Increase Brand Consideration

Use Cases:

  • New Product Launches

  • Engage Younger Audiences

  • Time-sensitive Offers/ Announcements

  • Repurpose Existing Social Content

  • Showcase Visual-First Content

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