Overview of Nativo Ad Formats
Native Article Nativo Exclusive!
Native Article is a native in-feed unit that drives to a branded content experience hosted within the publisher site, allowing for natural content consumption in environments consumers are already engaged with and trust. Native Article enables a brand’s sponsored content to be consumed directly on premium publishers, driving engagement to generate awareness and influence opinion.
Benefits for Mid-Funnel Objectives:
Generate Engagement
Educate Readers & Influence Opinion
Impact Brand Consideration & Intent
Use Cases:
Amplify Owned or Earned Media
Scale Brand Blog Content (editorial, infographics, slideshows, etc.)
Demo Link - Click on In-Feed Unit to view Content Landing Page
Native Display
Native Display is a guaranteed highly viewable, in-feed format that matches the look and feel of publisher content and drives a qualified audience to your brand destination. It is a lower-funnel execution, driving quality site traffic and subsequent actions.
Benefits for Lower-Funnel Objectives:
Deliver Quality Traffic
Drive Conversions / Actions
Re-engage Qualified Audiences
Use Cases:
Deliver Action on Product / High-Converting Landing Page
Retarget Native Article Engagers / Site Visitors
Drive Traffic to Positive Earned Media Coverage / Reviews
Deliver Views of Brand Blog Content
Native Video
Native Video is an in-feed, non-incentivized video placement that matches the look and feel of publisher content, driving qualified video views from engaged consumers. It delivers efficient views and exposes users to brand messaging within the publisher environment to increase awareness.
Benefits for Upper-Funnel Objectives:
Maximize Views of Video Content
Increase Brand Awareness
Use Cases:
Tell Brand Stories
Showcase New Products
Share Insider Knowledge & Behind-the-Scenes Footage
Highlight Unique Experiences
Stories
Stories is a high impact content-based format that inspires engagement and emotion with an immersive and highly visual experience designed for today’s mobile user. It is a mobile-first experience that drives engagement with snackable content to increase brand consideration and qualified site traffic. Stories scale content outside of social media with the ability to use existing stories (Instagram, Tik Tok, etc.) assets with superior control over brand safety and contextual relevance.
Benefits for Upper-Funnel Objectives:
High impact Visual Content
Higher Engagement and Qualified Site Traffic
Increase Brand Consideration
Use Cases:
New Product Launches
Engage Younger Audiences
Time-sensitive Offers/ Announcements
Repurpose Existing Social Content
Showcase Visual-First Content