Native Display Overview
Native Display is an easy-to-use format that captures users where they spend their time engaging most, in the feed. A click to the Native Display ad drives the user to a landing page that is not hosted by Nativo.
Benefits
Native Display ads are easy to set up because they require fewer assets than Native Article. They also may drive action off site more quickly, which makes them useful for lower-funnel tactics.
When To Use It
Use Native Display for performance campaigns or when your landing page is hosted outside of Nativo.
About The Click-Out Icon
Native Display ads appear with an icon after the headline indicating to the user that they will "click out" of the site. This helps distinguish them from Native Article units and actually improves performance by setting user expectations up front.
Preserves the differentiation of native articles
Improves user experience and builds trust
Helps reduce bounce backs
📘Did you know you?
You can still collect engagement data for the landing page of a Native Display ad by installing Nativo's engagement tag on landing pages hosted in your CMS or other site.