Owned and Operated Standard Display Placements
Standard Display broadens Publisher’s ability to serve various ad formats in one platform by enabling standard display ads to be trafficked and served on Nativo. Nativo’s platform now allows Publishers to serve standard display units side by side Nativo’s differentiated ad units to drive higher site monetization by seamlessly delivering brand preferred ad formats in one platform.
Navigate to Campaigns > Creative Library and click “New Creative”.
Enter the desired creative name in the top most box.
Under Ad Type, select Standard Display
Select desired partner Organization
Select desired Advertiser
Click “Create”
Enter HTML into the code input box.
Select Size and Select restricted content if applicable.
Click “Save” in upper right hand corner
Add creative to a budget or campaign through the existing creative trafficking process.
📘Code Validation
In order to better ensure the creative will render properly, our HTML Validation confirms that the code entered or edited is well-formed.
❗️Limitations - the below are not currently supported
Cannot site serve (upload your own creative)
Preview Rendering in Creative editor tab
Safe Frames
Preview tab
Programmatic direct
Wrap Decks
Quick Setup
Mobile Ads SDK
Programmatic Demand for Standard Display
The Standard Display ad type is for publications that are open to receiving standard IAB size ad creative in their Nativo placements. This demand is only available in Nativo Open and is comprised of programmatic demand from DSPs and Ad Exchanges who are all connected server-side with Nativo.
Standard Display (left) vs. Native (right)
Below is a list of current Standard Display demand providers (last updated 4/3/2023):
The Trade Desk
Xandr
StackAdapt
Basis
Magnite
BidSwitch
Pubmatic
OpenX
33Across
Index Exchange
Pulsepoint
Criteo
Media Force
Zemanta
🚧Not opted in?
If you are not opted-in to Nativo Open or Standard Display, please contact your Account Manager for access.