Maximize revenue with the highest quality, and most robust demand options available to publishers.
Demand Channels are exchanges that provide supplemental, high quality demand. Depending on the channel, demand is either sold directly by Nativo via our one-to-one relationships with premium advertisers, or by our third-party demand providers.
Built-in Demand Channels
Demand Channel | Description | Available Formats |
 Nativo | Exclusive native demand from Nativo’s direct relationships with top-tier advertisers and agencies, typically with larger budgets and high quality content to distribute. Nativo Premium is where publishers receive most of their Native Article demand, which helps keep users on-site, and commands the highest CPMs seen in market. |
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 Nativo | Exclusive Spanish-language native demand from Nativo’s direct relationships with top-tier advertisers and agencies, typically with larger budgets and high quality content to distribute. |
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 Nativo | Robust programmatic demand of all ad formats from leading advertisers, Demand Side Platforms (DSPs), and Supply Side Platforms (SSPs), and amplified demand from publishers. Facilitated through Nativo's server-side integrations and existing placements, Nativo Open is a quick and effective way to start boosting monetization immediately. Nativo Open can be enabled on both Web, and Mobile Ads SDK (version 5) placements. |
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Publisher Cooperatives and Custom Marketplaces
Publishers can also use Nativo infrastructure to form their own custom marketplaces, which appear as demand channels for other publishers. To learn more about custom marketplaces, and other Enterprise features, contact your Account Manager.
📘Opting into Third-party Demand Channels and More..
Publisher contracts accepting Nativo demand have access to Nativo Premium by default. Access to demand channels such as Nativo Open and Client-Side Demand are dependent on your current contract.
If you would like access to these additional demand channels to boost your monetization, please contact your Account Manager.