Setting minimum prices for each demand channel
The demand channel floor helps you control the minimum rate you are willing to accept from a given buyer. On Demand Channel settings, you'll see the following options for price floor management.
Optimize for yield (recommended). Allow Nativo to manage your floors for optimal overall yield.
Set manually. Specify an explicit price floor yourself.
❗️Poorly chosen floors can reduce yield
Note that the floor is not a guaranteed rate but rather a cutoff. Any demand at prices below those floors will not fill on your page. If no higher-yielding demand options are available for that impression, you may see zero fill as a result.
If you are setting your price floors manually, note that all demand channels require an evCPM floor. Setting the floor rate using evCPM allows the floor to automatically adjust to viewability differences across placements. A good rule of thumb is to consider what CPM floor would be appropriate for a 100% viewable placement on your site.
Setting Price Floor Options
To adjust demand channel price floors, navigate to your desired demand channel settings screen. Under the General tab, enter the desired evCPM Floor amount. Remember to click 'Save' when you're done.
📘Additional questions and/or not sure what evCPM floor to set?
Please contact your Account Manager to discuss setting an evCPM floor that best suits your monetization strategy.