Nativo offers publishers the capability to run two types of deals: Direct and Open.
Direct Deal
This is an advertiser specific deal with an agency or brand. It allows your direct sales team to transact programmatic deals with agencies or brands via a DSP using Deal ID functionality. DSPs available are The Trade Desk, Xandr/AppNexus, DBM/DV360, MediaMath & Verizon (accessed through BidSwitch). Direct deals are 1-to-1 deals that appear as campaigns in the platform for easier monitoring and support advanced capabilities like Native Article.
Open Deal
“Always On” deal with integrated demand side platforms. Open deals are 1-to-many deals that can be handed to one or more bidders; they do not have campaigns in the platform but do appear in Auction reports.
Setting up deals in the UI
Please contact your Account Manager to get deals enabled for your organization. Be aware that deals cannot be activated before the Programmatic Deals contract addendum is signed.
Direct Deals
Click on Campaigns, then Direct Deals
Click New Direct Deal button
In the New Direct Deal dialog window select Owned and Operated under Inventory Source
Then, create a Deal Name - this name will appear in reporting.
Deal ID is a read-only value uniquely identifying the deal. Deal Type and Inventory Source are not editable after deal creation. You will need to communicate this ID to your client for entry into their DSP after creating this deal.
Enter the effective start and end date, ad types, and budgets.
Set Buying Platform (or DSP) and Seat based on your client’s DSP. Seat is not required but is recommended
Additional Settings
Targeting tab
Geo, Device, Mobile Network, ISP or Audience options
Placements tab
Include or exclude individual Categories and/or Placement
Advanced tab
Site Transparency determines how much transparency is provided to the buyer about where a given ad call is coming from. Selecting Full Obfuscation will mask the entire URL of the page. Be sure to check with your client to see if they require a certain level of transparency. Full transparency is recommended for maximum revenue opportunity
Once your deal starts transacting, a Campaign corresponding to the deal --with the same name as the deal-- will automatically be created in the Nativo platform, along with individual ads for every combination of Creative/Preview Text coming from bids for the deal. Delivery can be monitored through that campaign in the UI or through any report broken down for that campaign.
Open Deals
Click on Publications, Open Deals
+New Open Deal and select Owned and Operated under Inventory Source
Deal Settings
Create a Deal Name - this name will appear in reporting
Deal ID a read-only value uniquely identifying the deal.
Communicate this ID to your DSP partner
Deal Terms
Deal Type and Inventory Source are not editable after initial creation
Ad Unit Type describes the executed format for this deal. Options are Native Display, Click-to-Play and Scroll-to-Play video
Floor Price is the CPM rate negotiated for this deal
Priority allows for bids from high priority deals to beat bids from lower priority deals regardless of bid price. If you wish for all deals to compete on price, select Standard Priority for all of your deals
Buyers Details and Seat
Buyer Details allows for entry of the one or more buyers, purchasing through a specific DSP seat, that will participate in the deal
Set DSP and Seat based on the buyer’s DSP. Note that Seat is not required but is recommended
Additional Settings are the same as with Direct Deals.
Deals are set live as per screenshot:
The best way to monitor delivery against Open Deals is to run a Demand report filtering for the Owned and Operated demand channel, with a breakdown by Buyer Organization. Look for delivery for each DSP(s) included in the deal. This capability will be enhanced by the up Auction Dynamics report, which will allow for filtering by Deal ID.
Example Report
