Adding client-side bidders into the auction to improve your yield
In order to set up Client Side Demand, the publisher must first have an agreement signed with the specific demand partner; Nativo is not responsible for billing from this demand channel. Once an agreement is in place, the publisher sets up a placement key with the demand partner specific to the Nativo placement. The publisher then provides that key to their Nativo AM who inputs it at the placement level:
Once the parameter value is added the demand partner can be set live. Similar to all other demand channels, the priority can be set to compete with existing demand channels or can be set lower as a backfill source.
