Nativo

Stories is an innovative format that inspires engagement and emotion with an immersive, full-screen visual experience designed for today’s mobile users.

Stories is a visual image and video format that inspires engagement and emotion with an immersive, full-screen experience designed for today’s mobile user.

Stories is a high-impact ad format that drives CTA as high as 4-6%*. Stories serve within the editorial feed, utilizing the same inventory creative for your other native formats, making them easy to get started with.

In contrast to Native Article, which is a text-based lean-in experience, Story ads highlight images and videos that users can lean back and enjoy. It is easier to execute with simple images and videos and is fully immersive.

Immersive and high-impact visual experience with images and videos

Opt-in user experience to drive higher engagement

Non-obtrusive, placed in feed on publisher website

Easy launch for brands where they can repurpose existing social content for Stories

- Immersive and high-impact visual experience with images and videos
- Opt-in user experience to drive higher engagement
- Non-obtrusive, placed in feed on publisher website
- Easy launch for brands where they can repurpose existing social content for Stories

📘Stories generates CTA rates as high as 4-6%

Read more about Stories <a href="https://www.nativo.com/newsroom/nativo-native-stories-format?utm_source=Resources" rel="nofollow noopener noreferrer" target="_blank">on our blog</a>.

Stories appear as standard Nativo In-feed Units on mobile web publishers. An indicator is added to the top-left corner of the preview image to indicate that this is a story experience. After the user clicks, the story opens full screen. Each frame of the story auto-advances (6s for images, full length for video), so user interaction is not required. Once complete, the ad will stop on the last frame and the user may close the story ad to return to the publisher content.

Within the stories experience, the user can navigate in the ways they are already used to on Facebook, Instagram by tapping on the left and right sides of the screen.

In addition, a CTA helps drive traffic to an external URL (e.g. advertiser site). The CTA is customizable per slide.

Check out the Stories <a href="https://resources.nativo.com/docs/stories-faq" rel="nofollow noopener noreferrer" target="_blank">FAQs</a> for more on how to build Stories campaigns, creative best practices, and reporting capabilities.

Stories

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Create a sense of urgency	Highlight new products	Engage younger audiences
- product announcements - time-sensitive offers - events, holiday/ key dates	- drive brand awareness - tell a short, visual story	- 'snackable' content - abridged version of long-form content

Stories

Benefits of Stories

📘Stories generates CTA rates as high as 4-6%

How Stories works