Native Video Execution
Scroll-to-play Execution
Video plays automatically (on mute) once the player is 50% in view aligning with MRC standards. The player pauses when it is less than 50% in view. A billable impression is counted once the video ad starts.
Click-to-play Execution
Playback and audio initiated on click. Available for in-feed, in-line, expandable, and Native Article executions (on landing page).
Assets
1. Video (Required)
Raw mp4 file or third-party VAST (1.0, 2.0, 3.0) with support for VPAID (1.0 or 2.0)
15-30 seconds ideal
3 minute max
2 GB max
2 Mbps bitrate minimum
2. Cover Image (required)
JPG, PNG or GIF
800x600px recommended minimum, 3MB max
3. Headline (required)
Recommended up to 60 characters, 80 characters max
4. Preview Text (recommended)
Recommended up to 90 characters, 120 characters max
Availability varies by publisher
5. Advertiser Name (required)
25 characters max
6. Logo (optional)
JPG or PNG
30x100 recommended (30px min height)
Transparent background