Clients often require independent verification of campaign performance, providing a set of third-party trackers to apply to their campaigns.
Overview
This guide features a list of third party trackers that can be used in our platform and information on how to implement and troubleshoot them.
The following is a list of tracker types that can be used with our platform:
Impression trackers - These track impressions, and are used on touts that drive to a Content Landing Page.
Static click trackers - These track clicks, and are used only for touts driving to a Content Landing Page.
Dynamic click trackers - These track clicks, and are used for standard branded touts driving to advertiser content.
Floodlight tags - These are image pixels (HTML tags) that send conversion data to the ad server.
Research pixels - These are provided by the vendor and help measure off-line metrics such as brand lift.
Adding trackers to your campaign
Applying third party tracking is done via the tracking tab on the campaign, budget, or ad level, and to add one you need to choose the appropriate tracking event and hit save. You can also track by a specific device type or leave this dropdown on all devices so the tracker will fire on all devices. If you are entering a third party tracker on the budget or ad level, you will also need to check the override tracking box, and the system will ignore any parent level tracking that was previously set once this option is enabled.
The Nativo Platform supports nearly every third party tracker, below are a few examples of different trackers for illustration.
Third Party Tracker Examples
Atlas Examples
Atlas Impression Tracker
https://ad.atdmt.com/i/img;p=11087207350000;a=11087207380000;idfa=;idfa_lat=;aaid=;aaid_lat=;cache=
Atlas Dynamic Click Tracker
https://ad.atdmt.com/c/go;p=11087207350000;a=11087207387000;ev.a=1;idfa=;idfa_lat=;aaid=;aaid_lat=;cache=
Atlas Static Click Tracker
https://ad.atdmt.com/c/go;p=11087207350000;a=11087207387000;ev.a=1;idfa=;idfa_lat=;aaid=;aaid_lat=;cache=[timestamp]&h=
Conversant Examples
Conversant Impression Tracker
<img src="https://adfarm.mediaplex.com/ad/tr/30000-220000-54700-0?mpt=[CACHEBUSTER]" border="0">
Conversant Dynamic Click Tracker
http://adfarm.mediaplex.com/ad/ck/00000-123456-54713-3
Conversant Static Click Tracker
http://adfarm.mediaplex.com/ad/ck/00000-123456-54713-3?mpre=
DoubleClick Examples
DoubleClick Impression Tracker
<IMG SRC="https://ad.doubleclick.net/ddm/trackimp/N30602.1748112NATIVOINC/B10747639.123456789;dc_trk_aid=315652070;dc_trk_cid=77683318;ord=[timestamp];dc_lat=;dc_rdid=;tag_for_child_directed_treatment=?" BORDER="0" HEIGHT="1" WIDTH="1" ALT="Advertisement">
Doubleclick Dynamic Click Tracker
https://ad.doubleclick.net/ddm/trackclk/N30602.1748112NATIVOINC/B10747639.123456789;dc_trk_aid=315652070;dc_trk_cid=77683318;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=
Doubleclick Static Click Tracker
https://ad.doubleclick.net/ddm/trackclk/N30602.1748112NATIVOINC/B10747639.123456789;dc_trk_aid=315652070;dc_trk_cid=77683318;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=?
Floodlight Tag Example
<!-- Start of DoubleClick Floodlight Tag: Please do not remove Activity name of this tag: Sample Advertiser Retargeting Pixel URL of the webpage where the tag is expected to be placed: http://www.samplewebsite.com This tag must be placed between the <body> and </body> tags, as close as possible to the opening tag. Creation Date: 02/25/2016 --> <script type="text/javascript"> var axel = Math.random() + ""; var a = axel * 10000000000000; document.write('<iframe src="https://3333333.fls.doubleclick.net/activityi;src=4370000;type=invmedia;cat=4a8apztt;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); </script> <noscript> <iframe src="https://0000000.fls.doubleclick.net/activityi;src=0000000;type=invmedia;cat=4a8apztt;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=1?" width="1" height="1" frameborder="0" style="display:none"></iframe> </noscript> <!-- End of DoubleClick Floodlight Tag: Please do not remove -->Flashtalking Examples
Flashtalking Impression Tracker
<img style="width:1px; height:1px;" src="https://servedby.flashtalking.com/imp/4/54321;1234567;201; pixel;Nativo;BrandIoT17Q2VNativeDNativoBNNAEN1x1XAd1AdUnit/?cachebuster=[timestamp]"/> imp/4/54321;1234567;201;pixel;Nativo;BrandIoT17Q2VNativeDNativoBNNAEN1x1XAd1AdUnit/ ?cachebuster=[timestamp]"/>
Flashtalking Dynamic Click Tracker
http://servedby.flashtalking.com/click/4/70059;2231999;50126;211;0/?ft_width=1&ft_height=1&url=01234
Flashtalking Static Click Tracker
http://servedby.flashtalking.com/click/4/70059;2231999;50126;211;0/?ft_width=1&ft_height=1&url=
Research Now Example
Research Now Example
<img src="https://tag.researchnow.com/t/beacon?pr=8442&ca=83240&pl=9856245&cr=native&si=2511654&adn=3&tt=3&a=1"/>
Sizmek Examples
Sizmek Impression Tracker
<img src="https://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp&pli=12300000&PluID=0&ord=[timestamp]&rtu=-1" BORDER=0 WIDTH=1 HEIGHT=1>
Sizmek Dynamic Click Tracker
https://bs.serving-sys.com/serving/adServer.bs?cn=trd&mc=click&pli=12345678&PluID=0&ord=[timestamp]
Sizmek Static Click Tracker
https://bs.serving-sys.com/serving/adServer.bs?cn=trd&mc=click&pli=12345678&PluID=0&ord=[timestamp]&rtu=
Trueffect Examples
Trueffect Impression Tracker
https://ad.adlegend.com/image?spacedesc= 35152934_35136260_1x1_35152933_35152934&random=
Trueffect Dynamic Click Tracker
https://webmedia.advertiser.com/click?spacedesc=12345_12345_1x1_12345_12345
Trueffect Static Click Tracker
https://webmedia.advertiser.com/click?spacedesc=12345_12345_1x1_12345_12345&click=
📘Not on the list?
If you're looking to implement 3rd party trackers with a vendor that is not on this list, we may still support it. Please reach out to [email protected] if you need help validating a 3rd party tracker.