Nativo’s Campaigns Tab is the ultimate toolset for all of your direct sold needs. This tab empowers you with streamlined control and flexibility to build, activate, and manage campaigns that meet your tailored business goals.
Direct-Sold Campaigns
Direct Campaigns
Managed IOs sold by your internal sales team.
Content Library
The central place for all your creatives, offering content creation workflows for direct-sold campaigns.
Packages
Custom inventory packages that cater to specific direct-sold campaigns or Deal IDs.
Advertisers
Advertiser profiles. These profiles will be used when building and flighting new campaigns.
Audience Groups
Advanced data targeting tools for combining audience segments.
Third-Party Campaigns
Preferred Campaigns
Campaigns created by your partners or subsidiaries. Preferred campaigns allow for more visibility and control into campaign details.
Marketplace Campaigns
Third-party campaigns run through the Nativo platform, including from the Nativo Premium demand channel. Review and approve platform campaigns that run on your inventory from third-party demand.
Advanced Features
📘Enterprise Features
The advanced features below are available to our Enterprise users. Contact your account manager for more information.
Content Hubs
Develop high-impact, fully branded advertiser landing pages for your campaigns using specialty assets, extra creatives, and social media widgets.
Direct Deals
Campaign specific Deal IDs for brand and/or advertiser direct deals. To learn more about Enterprise features like direct deals, contact your account manager.