Understanding how Campaigns, Budgets, Ads, Creatives, and Advertisers work together
Nativo utilizes the following hierarchy to make it easy to build, organize, and report on your direct sold campaigns.
1. ADVERTISER
The advertiser or brand that campaigns belong to. An advertiser must be created before campaigns can be created.
2. CAMPAIGN
High-level IO details such as tracking, companion assets, special data parameters. Able to contain one or more line items.
3. BUDGET
Detailed information specific to a given campaign such as flight dates, targeting and pricing metrics.
4. AD
Connects a Creative to a budget and contains format-specific details and advanced overrides for tracking and targeting.
5. CREATIVE
Contains the creative and format-specific details such as headlines, preview images, and preview text.
Watch the video to gain a better understanding of the platform hierarchy to build and organize campaigns.