House Ads ensure that inventory never goes unfilled by having one or more backup ads ready to serve in case no other options are available. House Ads are trafficked like standard ads but only appear when there is no other demand available to fill.
Setting Up House Ads
House Ads can be set up on the Budget Settings under the Deliver By dropdown.
Step 1:
Create a Campaign, then create a Budget
Select Owned & Operated for the Inventory Source
Note: House Ads can only be used on your Owned & Operated Inventory
Step 2:
Select House Ads in the Deliver By dropdown
Complete remaining Budget Settings.
Step 3:
Create an Ad and attach any type of creative.
All creatives are compatible with House Ads.
FAQs
Can I create multiple house ads?
Yes, there’s no limit to the number of House Ads you can create.
If I have multiple House Ads, how will they be delivered?
If multiple House Ads exist they will be delivered randomly.
Will House Ads appear more than once on the page?
Yes, House Ads can be served more than once on the page.
Can I update an existing budget to a House Ad?
No, existing budgets cannot be converted to a House Ad. A new budget will need to be created.
Do House Ads work on Share of Voice (SOV)?
No. House Ads do not work on SOV.
Will Budget Amount Delivered be calculated for House Ads?
No. Since the House Ads run on an owned and operated property, there is no monetary value tied to this Ad.
Will Estimated Reach be calculated for House Ads?
No. Since House Ads are delivered when no demand is available the inventory estimator in unable to determine reach.
Will House Ads incur an ad serving fee?
Please contact your Account Manager for pricing details.