Manage your content creation process in a streamlined Creative Workflow. This centralized interface is where you build your assets such as headlines, preview images, content and the preview text for your Creative.
Each of the Native formats has format-specific details that are needed to build out the creative. We recommend that you check out content best practices to build the best performing creative for each Native format.
This guide will show you how to:
Create an In-Feed Unit (IFU)
Build your content
Preview your Creatives
Publish to Ads
Favorite any Creative
📘Build creatives even faster by importing existing assets from web and social
Check out the Quick Import Assets page to learn more about how to easily import website URLs and social posts to create turnkey creatives.
Create the In-Feed Unit
Step 1: Image upload
Drag and drop an image to get started. Once you upload an image it will appear in the sample preview to the right. Feel free to add multiple images in the drop-zone.
Once an image has been uploaded, you will see the date the image was added and three action icons:
Enable/Disable
Download
Delete
📘Image Enable/Disable gives you the ability to approve the image right within the IFU creation.
Step 2: Smart crop
Click the image to open the image details. You have the option to edit the image name and crop the image. Note: smart cropping for images help images look great in any size native unit.
Smart crop
Center crop
No crop
Step 3: Create and Auto-Generate Multiple Creative Headlines
Now, add headlines to your image. You can type a headline in or paste multiple headlines in one text field.
The platform can also generate multiple creative headlines using an AI-powered content creation engine. By entering a single headline in the campaign creation, you are shown ten (10) headline suggestions that can be easily added to your creative.
As with images, you can enable/disable headlines, which is essentially the process to approve headlines.
📘Headline Best Practices
Check out the recommended best practices to build headlines for the best performing creative.
👍Advanced Feature: Tone Control for Suggested Headlines
You can now control how headlines are suggested to you by specifying desired tones. Click on the "Options" selector on the bottom of the page to select the tone of your headline.
This feature is available to customers who have opted into Pro-Tier and above.
Step 4: Add Preview Text
The next step is to add preview text to the IFU. If you do not want to specify the preview text, the system will automatically generate preview text from the content.
👍Advanced Feature: Suggested Preview Text
Utilize our Content AI feature to suggest preview text based on the selected headlines on this creative. The suggestions will factor in which tones were selected to generate the most relevant preview text.
This feature is available to customers who have opted into Pro-Tier and above.
Step 5: Adjust the Creative Settings
Once the IFU is created, you can manage the creative settings under this settings tab. The settings will be different depending on the ad type, but in general, these are the typical settings that can be applied:
Creative Name
Advertiser Selection
Logo Selection
Override Advertiser Byline
Override Display Date
Use Custom In-Feed-Unit Template
Include Important Safety Information
Build Your Content
Step 6: Build your Content
Create your Native Article content, and/or upload videos and other elements. This tab only appears for Native Article, Native Stories, and Native Video.
📘Content Best Practices
Check out content creation best practices to build the most compelling content
Preview Your Creative
Step 7: Preview your Creative
Preview your creative on the most popular publications right here within the creative workflow. See all variations of images and headlines on different publications. Chose to preview on desktop or on mobile.
🚧Make sure to hit 'Save' to view the creative preview.
Preview Settings
You can choose to preview on desktop or mobile and select the placements and Creatives that you want to preview. All variations of headlines and images will appear here regardless if they are disabled. This is an opportunity for you to see how the ad will appear on a variety of publications and devices.
Share your creative preview with users outside your org using the Sharable Preview button.
📘More ways to preview creatives
Effortlessly create preview links directly in the Campaign Details Page and Creative Preview tab. See exactly how your ad placement appears on different devices - desktop and mobile. For mobile views, your ad is automatically placed in an iPhone frame.
See more ways to preview here.
Favorite Your Creatives
You can favorite creatives in the Creative Editor to easily find your most-used creatives. You can easily get back to your favorite creatives by filtering under “My Content” in the Content Library.
Publish Ads
Step 8: Save and publish
When you are ready with the creative, you can publish the creative to an Ad. Simply select the Campaign and Budget to publish. Make sure to hit save!