A content hub is an integrated/native landing page that showcases one or more advertiser’s ads on your site. Populate a hub with ads automatically, based on what has been recently run, or curate a custom collection of the best ads. Use content hubs to showcase creative that has run on your site to prospective clients (advertisers) and reinforce relationships with existing clients by offering them a vanity page on your site.
Premium Content Hub
Content Hub Types
You can create content hubs for individual advertisers, groups of advertisers, or even entire advertiser verticals, depending on what you want to showcase. Once you've defined the scope of a content hub, you may choose to includes ads automatically, based on what has recently run on your site, or manually, by selecting a curated list of individual ads from a list. Nativo's content hub management tools allow you to create one or more hubs quickly without extra onboarding or maintenance effort.
Creating and Managing Content Hubs
To create or manage a content hub, complete the following steps.
Name your content hub and select the content hub style, if your site supports more than one
Set the content hub scope by selecting one or more advertisers or advertiser verticals
Include ads either automatically or manually, select any ads you want to feature or exclude
Upload companion assets to highlight a brand or vertical
Setting Content Hub Scope
The content hub scope determines what ads may be selected for your hub. Set the scope by including one or more advertisers or an entire vertical. If you have selected multiple verticals, you can also fine tune the scope by excluding individual advertisers.
Content hub scope: advertisers and verticals.
Select Your Ads
Once your scope is set, you can include ads on your hub automatically or select them manually from the list. Automatically including ads ensures that new ads always appear in the hub once they are activated in a campaign. Manually including ads gives you full control to curate the list as you see fit.
Content hub ad selection: automatic or manual.
Once an ad is included, you can choose to promote it to the "featured" section. Featured ads appear at the top of the list or in a separate section of the page, if your page supports it.
Metrics
Impressions and clicks to ads that appear in a content hub will appear as "Supplemental Impressions" and "Supplemental Clicks" in campaign reporting.