Overview
What is Related Content Companion Asset (RCCA)?
A Companion asset at the bottom of the Content Landing Page featuring additional content from a given advertiser or campaign.
Details
Allows additional promotion for campaigns that have a series of related content pieces
Responsive layout
Appends after the body content on the Content Landing Page
Maximum number of ads: 6
Supplemental Metrics only. Does not support 3rd party tracking.
Supported Ad Formats
Native Article
Native Display
Scroll-to-Play Video
Click-to-Play Video
Setting up a RCCA
STEP 1: Open an Existing Campaign
Click on
Campaigns
tabNavigate to an existing campaign of choice and click on
Edit
STEP 2: Edit Campaign Level Settings
Select the
Related Content
tabCheck the "Show related content on the article page"
STEP 3: Use Ads from
Active Campaigns (formerly known as Active Ads Only)
• Ads that are currently active
Content Hub
• Ads that are pulled from the single advertiser content hub from the publication
Custom List (formerly known as "Manual")
• Ads from this campaign with any status (not ready, pre-flight, pending approval, rejected, in-flight, paused, not serving, completed).
see Additional Notes for more info
STEP 4: Create a custom title
The default title is "Related Content" but you can enter in a custom title that appears on top of the Related Content Companion Asset (for example, "Read More Content from Advertiser")
STEP 5: Restrict Ads from Current
Advertiser
• Includes ALL active ads from the same advertiser across any campaign.
Campaign
• Includes all active ads from THIS campaign.
STEP 6: Sort By
only applies to ‘Active Campaigns’ option from Step 3
Ad Start Date (formerly known as Date Started)
• Ads in chronological order. The most recent live ad, based on start date & time, will render on top
Last Updated
• The last ad that was updated will serve at the top first
No Order
• Returns ads in random order
STEP 7 : Preview
From the ad level dropdown, select “Preview Ad”
Enter publication name in ‘Select Publication’ field (left section), then click on any ‘Preview Content’ link (right section). Scroll to bottom of Content Landing Page to preview.
After filling out the correct settings, your Related Content Companion Asset will render on the Content Landing Page.
🚧Related Content Companion Asset (RCCA) is not showing in the CLP preview?
If the RCCA is set to "Active Campaign" and the ads within these campaigns are NOT active, this means that your preview content will NOT render the RCCA. In the meantime, the RCCA can be switched to "Custom LIst" in order for the RCCA to appear and when the campaign goes live it can be switched to "Active Campaign" once again.
Additional Notes
If ‘Custom List’ mode is selected from Step 3, make sure to add the appropriate number of ads in your Related Content Companion Asset (max 6)
Select "Custom List" from Use Ads from
Select the desired budget from the Budgets
Select the desired ad(s) from the Ads dropdown by clicking the "plus" symbol next to the Ad's name. Any ad status is acceptable - not ready, pre-flight, pending approval, rejected, in-flight, paused, not serving, completed.
The desired ads are added in the Ad's List in the order they are added. You may rearranged them by simply dragging the elements up and down the list. You may remove them from the list by hitting the "x" icon.
📘Questions?
Please contact your Account Manager for more information.