There is no minimum spend for self-service campaigns, however, we do recommend adjusting campaign setup, content volume, targeting/messaging tests, etc. based on the budget size. Reach out to your Platform Operations Manager for recommendations.

Nativo can create new logins for team members as needed, at no additional cost. Simply email [email protected] for assistance. Organization Admins can also create new users themselves by navigating to Admin > Users > Create User.

We recommend creating multiple campaigns only for unique programs and/or brands. Since multiple budget lines (which dictate targeting, spend, and flight dates) and creatives can live within one campaign, it is typically not necessary to create unique campaigns for A/B testing ad formats, creatives, targeting tactics, etc.

No. Different ad formats can live within one campaign as unique Budgets. Since pricing varies between ad formats, we recommend creating a unique budget line item for each unique ad format / tactic you’re testing.

You can edit campaign targeting using the Budget Editor by navigating to Edit Budget > Targeting. We recommend targeting at least three categories for each budget (depending upon other targeting settings in place) to ensure strong delivery and enable room for the platform to optimize.

You can adjust campaign spend using the Budget Editor by navigating to Edit Budget > General > Amount. Note that you have the ability to set a Budget Schedule of either a “Lifetime Budget,” which will pace evenly throughout your selected flight dates by default, or a “Daily Budget,” which will deliver a set amount per day until the flight is ended.

There are no spend minimums to run a self-service campaign, and a typical plan is very scalable depending upon desired reach and share of voice. While we can work with any budget, a good rule of thumb is to allocate at least 1MM impressions per article/creative. With smaller allocations, we will recommend running fewer content pieces and A/B tests to improve results. Larger budgets allow more room to A/B test messaging, content, and targeting tactics, which ultimately improves optimization and maximizes overall campaign performance. If you have specific campaign parameters in mind, please reach out to [email protected] for assistance developing the right strategy to reach your goals.

[Retargeting] (Custom Audiences & Retargeting | Nativo Help Center) pixels are available to capture engaged audiences for remessaging. [Conversion] (Nativo Conversion Pixels | Nativo Help Center) pixels track post-exposure actions on the brand site. Nativo’s [Engagement] (Nativo Engagement Tag | Nativo Help Center) pixel enables tracking and optimization towards post-click Time on Content for Native Display, driving more qualified traffic for the Advertiser.

For a full guide to creating and implementing various pixel types, please see our [Retargeting Pixel] (Custom Audiences & Retargeting | Nativo Help Center), [Conversion Pixel] (Nativo Conversion Pixels | Nativo Help Center), and [Engagement Pixel] (Nativo Engagement Tag) overviews.

Please find our full tagging guide [here] (Third Party Tag Setup & Implementation | Nativo Help Center) for step-by-step tag implementation.

First, ensure that all tags are copied in their entirety into the platform. Double check that you are using the applicable image tag, not the javascript tag. When placing a click-tracker on the In-Feed Unit click for Native Article, ensure that there is a question mark (?) added to the very end of the tag. This tells the platform to redirect to the Content Landing Page on the publisher site instead of driving users out to the destination specified by the click tracker. If the question mark is not in place, the platform will not allow the tag to be saved. Find our full Tagging Guide [here] (Third Party Tag Setup & Implementation | Nativo Help Center).

For Google Campaign Manager tags, “ALT=Advertisement” must be removed from the impression pixel in order for the tag to track properly. When placing a click-tracker on the In-Feed Unit click for Native Article, ensure there is a question mark (?) added to the very end of the tag. This tells the platform to redirect to the Content Landing Page on the publisher site instead of driving users out to the destination specified by the click tracker. Find our full Tagging Guide [here] (Third Party Tag Setup & Implementation | Nativo Help Center).

Both Conversion and Retargeting pixels can be implemented on your brand website to track activity and build audiences. Please see our full Conversion Pixel setup and implementation guide [here] (Nativo Conversion Pixels | Nativo Help Center) and our Retargeting Pixel guide [here] (Custom Audiences & Retargeting | Nativo Help Center).

Please see the full Retargeting Pixel overview [here] (Custom Audiences & Retargeting | Nativo Help Center), providing step-by-step instructions to create retargeting pixels, place retargeting pixels on the brand site or content, and target your newly built audiences.

We recommend creating unique pixels for each discrete action/audience you’re aiming to target or measure. For example, if you’re aiming to measure both email sign-ups and purchases, we recommend creating a unique conversion pixel to measure each action, enabling you to easily break out performance by conversion action in Nativo reporting.

Yes, Nativo has the ability to ingest a dynamic conversion value through the “optional_float” parameter in the conversion pixel. Most ecommerce shopping cart vendors can provide you with a macro to insert in this location. When a user checks out, the macro will insert the correct value of the conversion and we will ingest it into our reporting interface. Please see our full Conversion Pixel Overview here.

The Nativo Platform offers a range of targeting options, beginning with Contextual targeting to maximize reader engagement as users seek out relevant content in a trusted publisher environment. Other common targeting tactics include device targeting, geo-targeting, and audience targeting via Oracle/Bluekai. View full details on our targeting capabilities [here] (Targeting Capabilities | Nativo Help Center).

The most effective tactic to reach a narrow audience is pairing contextually relevant category targeting with selective headline writing, tailoring messaging to your niche audience. As users engage, the platform will learn where these handraisers are engaging with content and optimize accordingly. You also have the ability to A/B test contextual targeting against 3rd party audience targeting. Note that data targeting comes with an added 13.64% fee on media spend, representing the Nativo cost to purchase this data on your behalf. For this reason, we recommend testing audience targeting against a small subset of budget to ensure performance justifies the cost before applying it more broadly. To reach a narrow geographic area, you can target down to the zip code. To do this, go to Edit Budget > Targeting > Geographic > Zip.

Audience targeting can be implemented through our integration with Oracle/Bluekai. Audiences are selected in the Budget Editors by navigating to Edit Budget > Targeting > Audience > OracleBluekai. We recommend selecting as many audience segments as are relevant to your campaign from a variety of data sources with high cookie counts to ensure scale and improve the platform’s ability to optimize. Note that budget lines leveraging audience targeting will incur a 13.64% fee on media spend. When leveraging audience targeting, we always recommend testing it against contextual targeting with a small subset of the total budget before applying it more broadly, as contextual targeting will enable you to reach users in cookieless environments and has been shown to improve performance.

Yes, you can target at the site level, as well as exclude sites from rotation. You can do this by navigating to Edit Budget > Targeting > Site. From there, select the green “+” to target a whitelist of sites; select the red “-” to block sites. Note that we highly recommend targeting a minimum of 100 publications to maximize performance.

Lookalike audiences can be created on the Advertiser Editor under the Lookalike Audiences tab. If this tab is not visible in the platform, please contact your Platform Operations Manager. A lookalike audience can be created off of any existing retargeting or conversion pixel that has at least 1,000 activities tracked. To set up a lookalike audience, first select the source pixel, give the new lookalike audience a name, and click add. Once the audience is created, you can target it as you would any other audience in the Budget Editor by navigating to Targeting > Audiences > Custom Audiences > Lookalike and selecting the appropriate audience.

The targeting and spend parameters as well as flight dates are set on the Budget Editor within your Campaign.

Please see Nativo's Ad Spec sheet here. This is also available at any time in the platform by navigating to the lower right hand corner and clicking on the blue/purple Nativo icon. There, you will find Campaign Resources, including benchmarks, specs, and best practices.

A preview image should be a PNG/JPEG/GIF measuring 800 (width) x 600 (height) px. Article images should be a PNG/JPEG 800 px wide. Please see Nativo's full ad spec sheet here.

It is recommended that the advertiser logo be a transparent PNG, sized at 150 (width) x 75 (height) px. Please see the Nativo Ad Spec sheet here.

No - Multiple articles/creatives can run in one [Budget] (Advanced Campaign, Budget and Ad Setup | Nativo Help Center) within your campaign. Note that, when multiple articles/creatives run within one Budget, the platform will automatically optimize towards the top-performing creative. In cases where you want to allocate a specific spend amount to each article, we recommend creating a new Budget within your existing campaign to house that article separately.

To launch your Campaign, first submit related ads for approval . After ads are submitted, our Platform Operations team will QA the campaign and set it live on your behalf. Allow one business day for ads to be approved. Ensure that your Campaign, Budget, and at least one ad are enabled to avoid unintended delays with launch. Note that media will not run until both an ad has been approved and your Budget’s scheduled start date/time arrives.

To publish a Creative, first navigate to the Budget in which you want it to run. Then, click the blue “+ Ad” button and choose your desired Creative from the Content Library. Alternatively, open your Creative in the Content Library and navigate to the “Published Ads” tab. Select the Campaign and Budget where you want the Creative to live, and click “Publish.”

If your creative won’t publish, double check that you’ve included all required assets, including headlines, images, preview text, and editorial content/video where applicable. Double check that you have a Budget created within your [Campaign] (Campaign, Budget, and Ad Setup | Nativo Help Center) and that it is set up for the appropriate ad type (selected during Budget creation). Ensure the ad type that you selected when building out your [Creative] (Creative Setup and Preview | Nativo Help Center) is the correct selection and that it aligns with your Budget type.

To preview content on a publisher site, head to the Content Library, click to edit your Creative, and navigate to the Preview tab. From there, you can choose desktop or mobile preview types, as well as the desired publisher site. View full details on ad preview capabilities, as well as other ways to access our preview features [here] (Creative Setup and Preview | Nativo Help Center).

Yes, you can use an iframe to embed the lead form directly within the Content Landing Page of your Native Article. When you open up your creative in the Content Library, there is a Code View (denoted by button “< >”) that allows you to embed an iframe via HTML, as long as the content you’re iframing in meets certain criteria:

50-500 words is recommended to maximize content engagement and campaign performance. Please reference our full Content Best Practices here.

Headlines can be up to 250 characters, however, we recommend headlines be no more than 60 characters in order to render fully across publishers and drive high CTR. Please reference our full Content Best Practices here.

We recommend running a minimum of two articles per Budget where possible to enable platform optimization and maximize performance. Beyond that, the number of recommended articles and other A/B tests is dependent on the overall campaign budget, where larger budgets allow for more testing while maintaining strong performance. If you’re interested in developing a strong campaign plan for your budget, please reach out to your Platform Operations Manager.

As a general best practice, we recommend 5-10 headlines and 2-3 preview images per article, giving the platform the opportunity to optimize towards the best headline/preview image combinations and maximize performance. The recommended number of A/B tests is dependent upon the overall campaign budget and setup, where larger budgets allow for more testing while maintaining strong performance. Please reference our full Content Best Practices here.

To launch your Campaign, first submit related ads for approval. After ads are submitted, our Platform Operations team will QA the campaign and set it live on your behalf. Allow one business day for ads to be approved. Ensure that your Campaign, Budget, and at least one ad are enabled to avoid unintended delays with launch. Note that media will not run until both an ad has been approved and your Budget's scheduled start date/time arrives.

First, make sure your Campaign is enabled. If your flight start date has not yet arrived, the Budget should show a status of “Pre-Flight.” The individual Ads should show a status of “Pre-Flight” as well, indicating they are set to go live as scheduled. If the Ads have a status of “Pending Approval,” they are awaiting approval by the Nativo team. If the Ads have a “Not Ready” status, they have not yet been submitted for approval, which is required to launch. Learn how to submit Ads for approval here.

First, ensure that your Campaign, Budget, and at least one ad are enabled. If your Ads have not yet been submitted for approval, they will have a status below them listed as “Not Ready.” Learn how to submit Ads for approval here. If everything is enabled, a campaign may not be delivering due to narrow targeting. Prior to launching your campaign, we recommend running an inventory forecast to ensure your Budget is likely to deliver.

Your campaign/budget may not be serving for various different reasons. Possible reasons include:

Your campaign may not be ready for various, different reasons. Possible reasons include:

You can find Performance Benchmarks here. These are also available at any time in the platform by navigating to the lower right hand corner and clicking on the blue/purple Nativo icon. There, you will find Campaign Resources, including benchmarks, specs, and best practices.

To report on performance by audience, navigate to the Reports tab, and click the Campaigns sub-tab. Once you select any appropriate filters and date ranges, you’ll have the option to Breakdown By “Audience” on the left-hand side. View more information on campaign reporting here.

To report on performance by unique conversion pixel, navigate to the Reports tab, and choose the Campaigns sub-tab. Once you select any appropriate filters and date ranges, you’ll have the option to Breakdown By “Conversion Tag” on the left-hand side. View more information on campaign reporting here.

To report on performance by publication, navigate to the Reports tab, and choose the Campaigns sub-tab. After selecting any appropriate filters and date ranges, you’ll have the option to Breakdown By “Publication” on the left-hand side. View more information on campaign reporting here.

To view Gross Budget Spent, navigate to the Reports tab, and choose the Campaigns sub-tab. Filter for the Campaign/Advertiser of choice and the appropriate date range at the top of the report. Under “Budget” on the left hand side, select “Gross Budget Spent.” If pulling a report for billing purposes, ensure the time zone at the top right of the report is set to UTC, which is the standard time zone Nativo uses for invoicing. View detailed steps to pull a billing report here.

Nativo billing is based on Universal Time (UTC), however, platform reporting defaults to Eastern Time (EST). Find additional billing details and a step-by-step guide to change your report time zone here.

Invoices are delivered by the 15th of the month, reflecting delivery for the month prior, to the Billing Contact email address provided on your Platform Access Agreement. Clients paying by credit card will be able to see a record of all transactions by accessing their unique Yaypay URL provided during onboarding. See additional details on Nativo’s billing process here.

Prior to your first campaign launch, you will be provided a unique YayPay URL for saving your credit card payment details. This same link also provides a record of every credit card transaction. In addition, the billing contact provided on your Platform Access Agreement will receive a receipt each time a transaction is processed.

Prior to your first campaign launch, you will be provided a unique YayPay URL for saving your credit card payment details. New cards can be added in the future through this same link. Please alert your Platform Operations Manager as changes are made to ensure the billing details have been properly saved and the correct card will be charged in the future for the appropriate campaigns.

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