Vertical Video is a high-impact, full-screen video format designed for mobile-first environments. Delivered in-feed, Vertical Video offers an immersive experience that captures attention and drives brand impact—without disrupting the user journey.
Like all Nativo formats, Vertical Video supports flexible buying options and runs on direct-sold or programmatic campaigns.
How It Works
Vertical Video is served in placements optimized for vertical (9:16) video creative across Nativo’s premium publisher network. When a user scrolls to the ad, it plays automatically with sound-off. Users can tap to engage with sound-on and view the video in an expanded experience.
Because the format is built natively into the feed, it provides a seamless experience and drives strong viewability and engagement.
Specs & Guidelines
Element | Requirements |
Aspect Ratio | 9:16 (Vertical) |
Video Length | Recommended 6–15 seconds (up to 30 seconds supported) |
File Format | .mp4, .mov |
Max File Size | 2 GB |
Audio | Sound-off autoplay by default, sound-on tap-to-play |
VAST Tags | Coming soon |
Click-through URL | Required |
Additional Best Practices
Focus on the first few seconds to capture attention
Design with mobile in mind—optimize text and visuals for smaller screens
Keep messaging clear and concise
Measurement & Reporting
Vertical Video supports standard video metrics, including:
Impressions
Views
Viewability
Quartile completion rates
Click-throughs
Engagement metrics (on supported publishers)
Availability & Buying Options
Channel | Supported |
Direct-sold | ✅ |
Programmatic Guaranteed | ✅ |
PMP / Private Exchange | ✅ |
Open Exchange | Coming soon |
Vertical Video is currently available across a wide range of premium publishers and placements. For the most current availability, reach out to your Nativo contact.