Nativo

To understand what each metric represents, see the <a href="https://api-docs.nativo.com/docs/glossary#section-metrics" rel="nofollow noopener noreferrer" target="_blank">metrics glossary</a>.

The available options for metrics varies for each specific Reporting resource.

The available metrics can change as new features are added.

To get the latest list of available metrics for a specific endpoint, submit one of the following requests:

The response returns a multiple arrays of objects where:

value: the option that can be submitted in a request

- label: the human-readable name
- value: the option that can be submitted in a request

Each array represents a set of related metrics. The grouping is not use in requests.

The following metrics are no longer available for any Reporting resource:

Some metrics require a specific breakdown to be included in the request.

Metrics

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Parameter	Type	Examples
`metrics`	array of strings	`"metrics": ["viewable_impressions", "viewable_ctr"]`

Endpoint	Description
GET /data/direct/options/metrics	Metrics for Direct campaigns
GET /data/preferred/options/metrics	Metrics for Preferred campaigns
GET /data/marketplace/options/metrics	Metrics for Marketplace campaigns
GET /data/managed/options/metrics	Metrics for Managed campaigns
GET /data/demand/options/metrics	Metrics for Demand
GET /data/auction/options/metrics	Metrics for Auction
GET /data/inventory/options/metrics	Metrics for Inventory

Value	Description
`publisher_ecpm`	Replaced by `publisher_evcpm`
`publisher_cpm`	Replaced by `publisher_evcpm`

Label	Value	Required Breakdown
Actual End Date	`actual_end_date`	One of: `campaign`, `budget`, or `ad`
Actual Start Date	`actual_start_date`	One of: `campaign`, `budget`, or `ad`
Budget Amount	`total_budget`	`budget`
Flight End Date	`flight_end_date`	One of: `campaign`, `budget`, or `ad`
Flight Start Date	`flight_start_date`	One of: `campaign`, `budget`, or `ad`
Rate Type	`rate_type`	`budget`
% Gross Budget Spent	`gross_budget_fill`	One of: `campaign`, `budget`, or `ad`

Label	Value
Inventory	`merged_inventory`	Does not work with ANY breakdown

Metrics

Available Metrics

New metrics

Sample Response

Globally Deprecated Metrics

Metric Dependencies

Requests must include dependencies

Metric Compatibility