What is Deal ID Targeting?
Definition of Deal IDs
Deal IDs are unique identifiers used to connect specific inventory packages from publishers or supply-side platforms with demand-side platforms and advertisers. They enable direct, exclusive access to curated inventory.
How Deal IDs function within SSPs and DSPs
SSPs generate Deal IDs to define specific inventory parameters, including pricing, placement, targeting criteria, and formats. DSPs integrate these Deal IDs into campaign targeting options, enabling advertisers to seamlessly access the SSP-curated inventory and execute campaigns with precise targeting control.
What Does Deal ID Targeting Do?
Implementing Deal ID targeting allows you to:
Expand access to premium, curated, and previously unavailable inventory.
Enhance targeting accuracy using deal IDs.
Improve campaign performance through precise, optimized placements.
Features
Deal ID Targeting Capability
Ability to include or exclude multiple deal IDs with "OR" logic.
Combination targeting with other available targeting using "AND" logic.
Supply Deal Management Tool
Dedicated interface to manage supply deals.
Create, edit, and soft-delete deals.
Manage and list deals with details including Deal Name, Deal ID, Supply Partner, and Org selection.
Pricing and Selection Logic
Deal pricing sourced from the supply partner.
Automated selection logic: prioritizes deal with lowest floor when multiple deals are targeted.
Organization and Global Settings
Ability to enable or disable deal targeting feature at the organizational level.
Deals can be either organization-specific or globally available.
FAQ
Q: What happens if multiple deals are targeted simultaneously?
A: The system prioritizes the deal with the lowest floor price.
Q: Can deal IDs be combined with other targeting options?
A: Yes, deal IDs can be combined using "OR" logic with other targeting criteria.
Q: Where do the prices for the deals come from?
A: Pricing for each deal comes directly from the supply partner.
Q: Can deal targeting be restricted to specific organizations?
A: Yes, deals can be organization-specific or globally available, depending on settings.
Q: How are deal IDs managed within the platform?
A: Deal IDs are managed through the Supply Deal Management tool, where users can create, edit, and soft-delete deals.